STUDIOS

LONDON-BASED CREATIVE STUDIO

Frustrated by the lack of authentic, credible voices in the sneaker community, Magdi Fernandes and Carlos Dwyer founded Archive DNA: a one-stop shop for all things related to the history of sportswear. The A-DNA network’s fabric is made up of market-leading experts and passionate enthusiasts alike, who not only delve into sneaker history but also create excitement for the future of the industry.


WHO WE ARE

The A-DNA team have spent the last 25 years searching the globe to accumulate a substantial collection of deadstock vintage products from the 90s to mid-2000s, with the goal of imparting knowledge on each item’s important history in the truest and most authentic manner possible.


SERVICES

With a prominent and successful Instagram page and a strong relationship with the global sneaker community, A-DNA continues to grow.

We’ve established partnerships with Nike branches SNKRS, NBHD, Basketball and Jordan; we provide consultancy services to the brand’s various divisions on the best and most authentic ways to bring historic products back to market through consumer insights and focus groups. We also deliver content creation and storytelling on specific products to bring validation for the community to adopt.

Global pop-ups: London, Dubai, Milan, Amsterdam, Berlin and Kingston (Jamaica).Content creation and talent management for start- up sneaker concepts and stores.

NIKE SNKRS STYLE - FULL PRODUCTION

PREVIOUS

PROJECTS

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PREVIOUS PROJECTS 〰️

NIKE SNKRS -
INSIDE THE VAULT - FULL PRODUCTION

FULL CONTENT PRODUCTION

RETAIL DESIGN

CONSULTANCY

VIDEOGRAPHY

PHOTOGRAPHY

CONSUMER INSIGHTS

FOCUS GROUPS

EXHIBITION CURATION

PRODUCT SOURCING

GRAPHIC DESIGN

3D MODELLING

STYLING

AUTHENTIC STORYTELLING

TALENT MANAGEMENT

MARKETING

BRAND DEVELOPMENT

COCA COLA - OLYMPIC CAMPAIGN - MARK RONSON AND KATY B
OFFICIAL PHOTOGRAPHERS

NIKE X SIZE? 10 YEAR ANNIVERSARY
FULL PRODUCTION

FOOTLOCKER / HOUSE OF HOOPS
RETAIL GRAPHIC DESIGN AND PHOTOGRAPHY

NIKE SNEAKERBALL - MADRID
EXHIBITION CURATION / PRODUCT SOURCING / TALENT MANAGEMENT

NIKE SNEAKERBALL - MADRID
BASKETBALL EVENT MANAGEMENT

STOCK X - ARCHIVE DNA EXHIBITION

A-DNA Nike Air Max Day -
Full production.

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TALENT

MANAGEMENT

TALENT MANAGEMENT

The future of any industry comes from the next generation. A-DNA, with its decades of experience and knowledge, is committed to help and guide talent to allow them to do what they do best, while we take care of the things they shouldn't need to.

We manage models, artists, DJs, and even basketball players.

Lorenzo Federici, Lorenz.OG is one of the leading sneaker designers of our generation. He has created incredible work for clients like, Drake, DJ Clark Kent, Joe La Puma, and Jorja Smith.


COMING SOON…

IN THE ARCHIVE - PODCAST

ARCHIVE DNA CLOTHING LINE

PHYISCAL STORE / MUSEUM

The future of our brand never stops. Our legacy has gained global recognition and we plan on serving the community for years to come.