ABOUT A-DNA
Archive DNA’s history is deep rooted in sneakers, from a time when it was all about the passion and love for “The Game”. Co-founder, Magdi Fernandes helped to put London on the global sneaker map when he opened Slamminkicks, London in the early 2000s.
Carlos Dwyer, co-founder, with a deep knowledge of the culture, a sporting background and several successful global businesses, joined A-DNA in 2018 to help develop the brand.
A-DNA’s core values start from being the most authentic creators in the industry while building relationships around the world to share the knowledge.
